Target Audience

The target audience for LS29's film opening is younger people rather than old, roughly 16-25. We have gone for this target audience because the storyline of the film opening is similar to that of Child's Play; a series of films based on a killer doll, that's brought to life also through electrocution but through other methods too such as voodoo. Some differences with LS29's film opening and the Child's Play series is that the doll is the spirit of a person; a serial killer called Charles Lee Ray where as Sam and I's film opening hasn't got that included, it could be the case but there simply isn't enough time to expose that.

Our film opening, we believe, also fits in with the Child's Play film's target audience (16-25) and this is because the younger the person, stereotypically the more imaginative they are when it comes to films, either imaginative or simply easier to please. This means that the younger the person, the more they are supposedly going to enjoy the idea of a doll being alive and not only alive, but a killer too. Sam and I believe that the older the person, the less likely they are to embrace the killer doll concept and they may see it as being childish, especially with the story line being similar to that of Child's Play. It's not so much that Sam and I think that the older age group won't enjoy our film opening, it's simply that we believe they may not enjoy the storyline; however, we may be wrong and they could possibly enjoy the film opening as long as they find the killer doll's role in the film believable and effective.

The young audience that Sam and I are targeting could be easily accessed through social networks such as Facebook and Twitter. The older age group may be harder to promote our film to because there is a lot less older people on Facebook and Twitter. Our film opening, like the Child's Play series may be seen as inappropriate by some people due to the killer in the slasher genre being a Child's toy, in this case a doll. If this was to happen, it would most likely be older people thinking like this and this is another reason why they're less likely to targeted as an audience. The young people however may feel even more encouraged to watch the film if older people are contesting it like they did with the Child's Play films.